by Louise

September 29, 2016

the 5 best places to find materials for your sticker business

I see this question a lot in the planner community. Whether it is being asked by aspiring sticker business owners or just people who want to make their own stickers, I see that there is a lot of confusion on the subject.

So in this post, I share with you 5 of the most used places that sticker business owners go to source their designs.

1 The hungry jpeg

This site has some amazing deals every month that you should check out if you haven’t been there before. You can get everything from fonts to mockups and graphics, so this one is a strong go-to for me. I am a major font-aholic, so this is heaven for me. Every month I buy their monthly bundle, that offers a bunch of modern and on-trend fonts at big discounts.

The best thing about this site is that their license is on point and easy to understand. With every bundle, I get the rights to create products with the purchased material and selling those products. 

I have quickly built a huge folder with amazing graphics, fonts and other useful things I can use in my future projects.

I highly recommend this site. And just as a quick note, I am not getting paid to say this, absolutely not sponsored. I just love what they are offering and want to share it with all of you!

Direct link:

2 Freepik and Flat icon

This site is just a winner if you are just beginning and want to try to create your first kits, but haven’t decided whether or not the shop life is for you.

All the materials on this site are absolutely free. Even if you want to use it commercially, then you just have to credit the artist – which is the least you can do, right? However, if you don’t want to credit the artist, you can buy a subscription on the site, where you pay $10 every month, with the right to download as much as you want.

It doesn’t get much cheaper than that.

I love that you can download and make your products before even considering if you want to sell and profit from your creations. If you check this site out and create something that you sell, please respect the license. It can go horribly wrong for you, if you choose to ignore it .. I am talking jail time. So it is serious business to stay within the guidelines of license.. always!

But yes, a site with amazing content for you to play around with. There are backgrounds you can use for your full boxes, and decorative clipart, that can be used to create your own patterns/full boxes or as decorative stickers, that go with a kit that you have created.

Remember that in order to use these resources you need to create your products. You cannot simply take a clipart set and sell that as stickers. Be creative with their materials and make something unique!

Direct link:

On the same note, there is a site similar and created by the same persons called flat icon, which is a place where you can get your icons for free. It is the exact same terms as the freepik page, free for both personal and commercial (with credit), or pay a small fee every month to get the rights to sell products with their material without giving credit.

Direct link:

Here is an example of graphics you can make with resources from the two sites. Golden icons.

Sticker icons made with free resources from freepik and flat icon

The icons in this picture are from flaticon: Phone, Heart, House, Wine glasses, Fork & spoon. The gold texture is from Freepik – right here

3 creative market

Another page similar to the hungry jpeg. I use this page to find brushes for photoshop and more fonts. The page is rich of amazing artists that share their work. It is all paid, but every week they give away 6 graphics, fonts or other, that you can download.

However, their license can be a little tricky, but it a good way to be introduced to new artists, their style and quality, so either way I think you should make a profile and go to their page every Monday to see if they are offering anything that you want to try out (creating a profile is free).

Over time I have gotten some amazing resources that I can use in my projects, like glitter, fonts, and graphic elements.

direct link:

4 etsy

This one you are already aware of, I’m sure. But there are so many great resources to be found on Etsy. Always make sure to check up on the license that the artists are offering and make sure to purchase a commercial license if that is required.

I encourage you to spend a chunk of time sourcing your materials from Etsy, and not just picking the same, as the bigger shops. I see so many kits that are similar because the creators are using the same clipart and digital paper. If you want to have success with your shop, you need to think of how your shop can be unique and different from the other shops. If you just do the same as the ones that have success, why should a customer choose you, and not just the shop that has a bunch of great ratings and a good reputation?

Sure you can compete on price, but what is the fun in that? It is way more fun to get paid what you and your products are worth!

Direct link:

5 make your own

I know this isn’t really a place for you to go and buy your material, but I think this might be the most important resource that you have on your hands. Making your own material for your sticker business will give you an edge. You will be able to make your very own stickers and be unique in every way.

I know that you might not have all the artistic skills that you might want to create a full sticker kit. I sure know I don’t – like watercolor, not my strong suite. Consider what you can make of your own. In the beginning, it might just be simple shapes, that you mix up and that way create your own style.

Having your own style in your business is vital for your chances on the market since there are so many competitors, and if your shop looks just like another one, why should your visitors choose you and not the other shop? I stress this one because it is really important. So think of how you, by creating your own resources, can make your shop unique and in your very own style.

These are some of the design icons I have made – these are all built of basic shapes = they are quite easy to make.

make your own sticker designs

Let me know in the comments if I missed your favorite place!

About the author

Louise is a graphic designer, a creative planner and a business owner. In her spare time, she likes to make all sorts of crafts and draw digitally. She likes to travel the world and spend time with family. She lives a wonderful life in the country of Denmark with her husband and their one-year-old little girl.

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  1. Thank you for this list! I’ve been wanting to get into sticker design for my Etsy shop, but I’m graphic design challenged so I’ve had no clue where to start! I’m definitely going to be checking out Freepic and Flaticon, and maybe I’ll be able to create a few basic layouts!

    1. Thank you for the wonderful comment! It makes me so happy to hear that you found it useful. Those are the best places to get started too, because of the whole “try-before-you-buy” concept they are running with. If you run into any trouble, feel free to ask your questions – I will be happy to help any way I can 🙂

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